About Us

ACF is a team of young creative people who deliver outstanding digital marketing services for clients all over the world. We love what we do and specialize in ASO, SEO, Content Marketing, Social Media Marketing, Web Development, Mobile App Development, Web and Graphic Design, PPC, CRO, and more.

Every solution that we provide is customized and focused on the business goals of the client. Our holistic and tailored approach, combined with our passion and dedication, is what sets us apart.

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Our mission

We don't just talk. We execute. ACF is dedicated to empowering mobile apps to grow by establishing a solid marketing analytics & technology infrastructure.

Our goal is to be a reliable partner for our clients. We cut through the noise by communicating with clients and partners in a clear way – our candid opinion included if we see something going wrong. At the heart of what we do is sharing our know-how and connecting the mobile community. ACF is driven by its diverse team members and their broad Blog from a range of industries. That's how we create ideas, stay curious and motivated to deliver measurable business value.

Discover the values that
drive us

Team Player

We're a team. We work as one and take care of each other. We choose kindness and collaboration as our key tools to find solutions.

Top Level Performer

We always go the extra mile. We never stop growing and wanting to do better. We love challenges. We achieve and work with maximum efficiency.

Integrity

We are 100% transparent and honest. We listen, receive and seek feedback on how to improve. We change behavior that no longer helps us be the best version of ourselves.

Rocket Spirit

We recognize the effort and success of each individual. We celebrate the success of someone on our team as if it were our own.

Team

Team ACF: behind
the great work audiences

Keiran Maddox

Chief Executive Officer (CEO)
With a dynamic 20-year career at the intersection of innovation and executive leadership, Keiran Maddox is the driving force behind ACF-Ai's strategic vision. Known for his bold decision-making and deep market foresight, Keiran champions AI commercialisation and global expansion, ensuring ACF-Ai stays ahead in a competitive landscape.

Seraphina Luthais

Chief Operating Officer (COO)
Bringing over 12 years of experience in operational leadership and business process optimisation, Seraphina Luthais ensures seamless company-wide operations. She specialises in efficiency-driven workflows, organisational restructuring, and cross-functional collaboration, leading teams to peak performance while maintaining scalability and profitability.

Callum Vexley

Chief Technology Officer (CTO)
With over 18 years of leadership experience in technology and business innovation, Callum Vexley has a proven track record of driving strategic growth and fostering a culture of excellence. His expertise spans software development, AI integration, and enterprise solutions, positioning him as a visionary leader in the industry. Callum is committed to leveraging emerging technologies to streamline operations and create long-term value.

Briony Kerslake

Chief Marketing Officer (CMO)
A data-savvy storyteller and market strategist, Briony Kerslake leads ACF-Ai's brand positioning and global outreach initiatives. With 10+ years in tech marketing, she blends creative vision with performance metrics, driving user engagement and thought leadership across digital ecosystems.

Jaxon Penner

Chief Product Officer (CPO)
Jaxon Penner is a product-first thinker with a background in UX architecture and AI lifecycle management. At ACF-Ai, he oversees the full product pipeline—from ideation to scale—crafting intuitive, future-ready solutions that address real-world enterprise needs.

Reid Ashcroft

Chief Financial Officer (CFO)
With a strong foundation in corporate finance and risk management, Reid Ashcroft ensures ACF-Ai's financial health and investor confidence. He has led capital structuring for several high-growth tech ventures and is known for translating complex financial data into actionable strategy.
Partners

Our partners with sustainable
brands